![]() Speaking about the design, Eimear O’Sullivan, head of design, The Public House, said, “What a great brief to work on! We put this under our lens of ‘Boring Doesn’t Sell’ and really tried to bring something unexpected to the natural soft drink category. This approach led to a bold and playful brand aesthetic that will be seen across the range and positions the brand as tasty, fun and full of character. They intentionally avoided the floral, botanical ‘craft’ formula in favour of something more conceptual to reinforce the 'made from natural ingredients’ nature of the product. ![]() ![]() Understanding the business need to create strong brand awareness and stand out on shelf The Public House worked closely with the team at The Irish Craft Soda Company to create something unexpected for their brand. They came to The Public House with a brief to create a brand ID and packaging that could challenge established competitors in the category and give them a proper run for their money. ![]() The Dead Centre Brewing Company looked outside their category and saw a gap in the market for an authentically crafted Irish Soda. The Public House created a brand new identity and pack design for the Irish Craft Soda company. ![]()
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